TDM Marketing and Communications Specialist
The Metropolitan Washington Council of Governments (COG) is seeking a Marketing and Communications Specialist to support the Commuter Connections Transportation Demand Management (TDM) program for the metropolitan Washington, DC region. Working alongside the TDM Marketing Manager, this position will assist in planning, development, implementation, and evaluation activities related to Commuter Connections’ marketing efforts. This position places an emphasis on digital communications, including social media and website management. Additionally, this position will be the primary person responsible for coordinating the annual Bike to Work Day regional event. This high-profile COG event peaked at more than 18,000 participants.
The successful candidate for this position requires strong organization skills, the ability to prioritize tasks in a fast-paced deadline-driven environment, an ability to coordinate stakeholder engagement and build consensus, excellent written and oral communications skills, and strict attention detail. Daily work will include team-oriented tasks requiring collaboration among team members, consultants, and network members. Prior TDM experience is preferred but not required.
EXAMPLES OF WORK
Coordinate the annual Bike to Work Day Event. Serve as staff lead to the Bike to Work Day Steering Committee with several hundred members, which includes facilitating five meetings per year. Build consensus among committee members for event goals, participation requirements, and collateral materials. Fulfill nuanced tasks to cultivate a successful event, including gathering and publishing pit stop information, procuring and distributing event collateral to pit stop managers, and overseeing an event sponsorship drive, among other duties.
Assist the TDM Marketing Manager in providing direction for the Regional TDM Marketing contractor. Submit feedback on media plans, messaging, artwork, and other marketing collateral developed by the contractor.
Develop, update, and procure marketing collateral such as brochures and flyers.
Maintain commuterconnections.org and biketoworkmetrodc.org websites. Regularly review content for accuracy. Build new webpages or alter existing webpages, as needed. Maintain website functionality in partnership with web developer.
Coordinate social media efforts for Commuter Connections. Recommend content for organic and boosted posts. Respond to occasional questions from the public.
Attend promotional events.
Gather and manage data and information relevant to evaluating marketing campaigns. Compile various reports, such as Campaign Summaries, Bike to Work Day Event Summaries, and data exports from platforms such as Google Analytics and Meta Ads Manager.
Assist the TDM Marketing Manager in coordinating and convening the Regional TDM Marketing Group. Present at quarterly meetings.
Additional job details are available on the COG website.
TDM-CP Encouraged to Apply