The TMA council is excited to embark on a TMA database effort to support innovation by cataloguing the various initiatives and approaches of TMAs nationwide. The goal is to produce an accessible database of information that helps TMAs gather information from peers faster and more easily.
The tool will be created starting with a beta version in the Pacific Northwest that will identify TMAs by the type of work they are doing, funding methods, key innovations, major challenges and key points of contact. The beta version will be tested in the Puget Sound via survey collection by the end of January. After evaluating the beta test, our goal is to launch the nationwide database effort by the end of Q1. ACT Chapters and existing TMA council members will play a key role to ensure all TMAs in any given region are included in the database.
The TMA Council is also preparing some exciting and informative sessions for the ACT International Conference. They include a session focused on how TDM, public-private partnerships, and other efforts have been key to Seattle having the fastest transit growth in the nation over the past one, five, and ten years. Other panels will focus on unveiling national TMA data and spotlighting two to three TMAs from different parts of the country.
There will also be a joint session with several of the Councils and an “everything old is new again” theme. One subject might be the challenges for many TDM programs that policies may be outdated; that marketing needs to be revamped to appeal to shifting audience demographics and to maintain or improve engagement; and that technology must be leveraged to cater to the on-demand expectations of program participants, both current and potential. Also included will be presentations from experts from several councils, including the TMA Council.