Christopher Hrones is Senior Transportation Planner with Arup, a multinational engineering consultant firm. Chris is based in San Francisco, where he has worked on responding to TDM requirements.
We asked him for his views on ACT and the future of TDM.
1. What brought you to TDM?
I have been in the transportation planning field for 20 years. Early on in my career I worked for a small Metropolitan Planning Organization (MPO) in New Hampshire. One of my projects was meeting with large employers in the region and encouraging them to implement TDM measures. In my position now as a transportation planning consultant for Arup in the Bay Area of California, advice on responding to TDM requirements and choosing the most effective TDM measures has become an important aspect of the services that I provide to clients.
2. How did you get involved in ACT?
I attended the 2016 ACT International Conference in Portland to help get myself up to speed on the current state of TDM policy and practice. Having found the conference very useful and interesting, I submitted a presentation concept with one of my clients, Brian Shaw of Stanford, for 2017. The presentation proposal was accepted and Brian and I spoke in New Orleans. Around this time. ACT Executive Director David Straus reached out to me and encouraged me to consider making my company a member. Membership made sense for me and Arup.
3. What do you see as the future of TDM? Any specific challenges?
In the Bay Area in California, communities have come to see TDM as an important tool for managing congestion and meeting sustainability goals. Many are implementing ordinances requiring that employers develop and implement TDM plans and/or meet a specific trip reduction requirement. I think this is a promising trend, as I believe that for many employers both sticks and carrots are required. A big challenge, however, is enforcement. Municipalities need to develop ordinances with their own resource limitations in mind, and dedicate staff to ensuring compliance.