The ACT Chesapeake Chapter is proud to announce the recipients of the Annual Awards for 2017. These awards recognize the companies, universities, and governments that exemplify commitment to transportation demand management strategies to improve the quality of life, promote greater livability, and enhance economic growth. The three winners were announced at the ACT Chesapeake Chapter Annual Awards Luncheon on Wednesday, October 11, 2017 in Bethesda, Maryland. The winners were Arlington Transportation Partners (ATP), RideFinders, and Vanpool Alliance.
The Outstanding TDM Program award was given to Arlington Transportation Partners (ATP). In 2014, Arlington Transportation Partners (ATP) created a TDM for Schools program. Starting from an idea that was submitted as a grant concept, ATP’s Schools program has grown into the nation’s premier TDM program targeted towards school staff. Unlike established student-focused programs like Safe Routes to School, ATP’s Schools aims to help teachers and staff choose a better commute to help reduce congestion, provide mobility role models for students and peers, and to create a greener, healthier school environment.
RideFinders, A Division of GRTC Transit, won the Outstanding Marketing Campaign Greater than $2500. RideFinders is Central Virginia’s rideshare and transportation-demand management agency, and as such aims to educate and encourage consumer behavioral changes relative to air quality, transportation, and quality of life issues within the Greater Richmond Region. To this end, RideFinders launched its newly developed marketing awareness campaign. RideFinders employed a high impact, low frequency television and traditional radio advertising strategy combined with heavy social media and online advertising presence, including Spotify and Pandora, covering a six-month period. This was accomplished through a strategic television, radio, and social media mix that allowed for more flexibility to assess what platforms were working. RideFinders was extremely proud of the way they informed their targeted audiences about the programs and services offered. RideFinders and Allegheny Image Factory worked together to create a series of commercials that heightened the credibility and recognition of RideFinders as the region’s ridesharing resource.
The Outstanding Incentive Program award was given to Vanpool Alliance. Vanpool Alliance is a public private partnership that seeks to increase vanpooling in the Northern Virginia region. It currently has around 600 active vans enrolled and has given over $4 million back into vanpooling in norther Virginia since its inception. The program offers benefits and incentives not only to vanpoolers but also to private companies and local government. Through partnerships with private companies, cooperation amongst several government agencies, ridematching, generating revenue for vanpoolers and local governments Vanpool Alliance continues as a successful incentive program. Prior to Vanpool Alliance, local governments were unable to access the National Transit Database (NTD) reporting, which allows for federal monies, due to the private nature of vanpooling. Vanpool Alliance collects all the necessary information through the monthly reports which it then reports to the NTD to access federal monies. These are passed along to three government agencies once the program has been funded. Without the cooperation of the vanpool providers or the local government agencies the program could not exist, making the program a true partnership. The private companies are now being paid for information many already had, and now local governments are able to access funds previously unavailable to them.
The prestigious President’s Award was presented to Traci McPhail, the marketing manager at North Bethesda TMD. This award was given to Traci by Chesapeake Chapter President, Jim Larsen. As Jim expressed so well, “Traci stands out as a leader in the TDM field and is the ultimate team player, bringing tremendous energy and a passion to her work in all things TDM. She is versatile, skilled, and enthusiastic with a drive to not only implement proven TDM strategies, but to constantly raise the bar by creating new and innovative programs and initiatives. Just last year at the national conference, Traci was granted the “40 under 40” award! The Chesapeake Chapter is very lucky to have Traci as an active and very involved member.”
ACT Chesapeake Chapter congratulates these winners for their commitment to progressive policies and effective TDM programs. These recipients provide strong leadership by example for other organizations and communities.